Pixie Flakes Cereal Animated Commercial

A fictional cereal company requested a 5-10 second animated commercial for their brand-new Pixie Flakes product.

 

Requirements for the animated clip had to include bright colours, fantasy-themed designs, a whimsical feel, targeted at young children, specifically girls. The animation also had to incorporate their mascot, Flora the Fairy, into the clip, have her wave or wink at the audience, then wrap it up with the call-to-action of "enjoy a magical breakfast today."

 

 The advertisement would be showcased on their website

and/or social media.

 

Fairy Rig created in Adobe Illustrator

Animation created in Adobe After Effects